We began our collaboration with Sestec by conducting a series of strategic workshops to define the brand’s purpose, market positioning, and future growth trajectory. Together with the team, we uncovered Sestec’s ambitions, values, and unique technological assets — setting a clear and confident direction for the brand.
Building on the workshop insights, we crafted a complete brand strategy to position Sestec as a leader in sustainable adhesive innovation. The strategic foundation focused on three core values: Ambition, Safety, and Power — defining Sestec as a bold, reliable, and forward-thinking partner in the natural fiber composites sector.
We translated Sestec’s positioning into a visual identity that merges scientific precision with ecological awareness. The logo, key visuals, color palette, typography, and full brandbook were all designed to embody Sestec’s forward-looking philosophy.
We also created a full suite of marketing materials:
Panopticon Films produced a complete brand image library and a corporate video, designed to humanize and energize the brand. These assets were created to reflect the brand’s tone: modern, transparent, and confidently green.
At Husarska, we don’t just build websites — we design digital brand communication ecosystems. For Sestec, we crafted a fully responsive, mobile-optimized website on Webflow, leveraging the platform’s flexibility to create a custom UX experience that aligns perfectly with the brand’s identity and business goals.
Every element of the website — from content and UX to photography, portraiture, animation, and video production — was created in-house. This allowed us to ensure full coherence between visual storytelling and the strategic narrative we developed during our brand workshops.
The project was not a standalone task, but part of a deeper collaboration with the client’s team. Thanks to our involvement in strategic workshops and product design, we were able to translate Sestec’s values, innovations, and market positioning into a digital experience that is both intuitive and impactful.
By combining technical precision with our expertise in brand communication, we designed a website that not only informs but strengthens user trust, supports sales conversations, and reflects the long-term vision of the company.
Sestec’s material innovation received a Nomination for the Green Product Award in the Innovative Material category — a recognition of their impact in driving sustainable transformation within the industry.
