Every great collaboration begins with deep understanding. Our team dove into cryogenic technology and Dohmeyer’s industry context through intensive workshops and site visits. We treated this phase as an adventure in learning – from grasping liquid nitrogen processes to observing massive industrial freezers in action. By conducting brand DNA sessions we uncovered the core of Dohmeyer’s mission and values. This groundwork ensured that all subsequent design and content decisions were rooted in real technical insight and business objectives. Just as we emphasize empathy in medical projects, here we emphasized technical empathy – making sure we could speak the language of cryogenics. This immersion not only informed the creative direction but also built trust with the client’s engineers, setting a tone of mutual respect and co-creation from day one. It was clear that translating complex science into clear benefits would be a central theme of the project, guiding everything from messaging to visuals.
With a strong knowledge foundation, Husarska led a comprehensive rebranding and communication strategy for Dohmeyer. We refreshed the visual identity to reflect modern precision and reliability – retaining the brand’s established equity while updating its look for a new era. This included consistency of branding across all media. We crafted a confident, straightforward tone of voice that speaks to both engineers and executives, positioning Dohmeyer as both innovative and trustworthy. Beyond external branding, we developed an employee onboarding book and internal materials to instill the company’s vision and values in its growing team. Now, whether someone sees a Dohmeyer brochure, website, or social media post, they encounter the same narrative of cutting-edge cryogenic expertise combined with real-world impact.
A centerpiece of the collaboration was the creation of a new corporate website that would serve as Dohmeyer’s products digital hub. Husarska orchestrated the entire process – from UX strategy and wireframing to visual design, content writing, and development – delivering a fully integrated communication platform aligned with Dohmeyer’s global positioning and brand values. We chose Webflow as the development platform to enable rapid, code-efficient deployment and easy content management for web development and for Dohmeyer’s marketing when the site is ready. The site’s design includes custom-made intuitive navigation: detailed information on products and applications is organized in an interactive, user-friendly way. We built the site to be multilingual and SEO-optimized including AI engines, ensuring Dohmeyer’s message reaches a correct audience. Husarska also integrated analytics and automated marketing tools so the Dohmeyer team can continually adapt and expand the site as their offerings grow. Launched in mid-2025, this Webflow-powered site has become a dynamic asset for both sales support and brand building, establishing Dohmeyer’s online presence as a global industry leader.
We produced a rich suite of visual media to keep all creative production in-house, ensuring a unified vision across media types. One of the early challenges was photography: how do you showcase massive cryogenic machines in a compelling, precise manner? Our solution was to bring the studio on-site. We partnered with specialist photographer Tomasz Fryszkiewicz and deployed advanced lighting and backdrop setups at Dohmeyer’s facilities. This “factory studio” approach allowed us to obtain crystal-clear, high-resolution images of tunnel freezers, immersion baths, tumblers, and more – highlighting their scale and engineering detail while maintaining a polished aesthetic and color consistence.
Equally important were videos and 3D animations. Panopticon produced several product and corporate videos in 4K, blending live factory footage with motion graphics to illustrate how Dohmeyer’s systems work. We created 3D technical animations – for example, an infographic-style explainer video that compares cryogenic freezing to conventional mechanical freezing.
This comprehensive media library not only enriches the website and brochures but also equips Dohmeyer for trade shows and sales presentations with engaging, informative visuals. Throughout production, our design and film teams worked hand-in-hand, proving the power of a multidisciplinary approach to industrial communication.
At Husarska, we believe that even the most technical industries deserve inspiring, human-centered communication. Our collaboration with Dohmeyer showcases how design can bridge the divide between cutting-edge engineering and clear, compelling storytelling.
This partnership underscores the value of a full-spectrum design approach – one that spans strategy, visuals, and technology implementation – in elevating a company’s market presence.
When you’re ready to turn technical expertise into a compelling story that resonates worldwide, we’re ready to partner with you on that journey.
