From day one, Dematec entrusted us with capturing its people, products, and company milestones through high-quality imagery. Our Panopticon Films team orchestrated a range of photo and video productions that showcase Dematec’s industrial prowess and company culture. We conducted on-site corporate photoshoots – including executive portraits and team group photos to show the expertise behind Dematec. Many of portrait sessions took place at our in-house #creativespacestudio as well as at Dematec’s own facilities, ensuring a mix of polished studio imagery and authentic workplace scenes.
In parallel, we produced a suite of videos and event coverage that brought Dematec’s story to life in motion. This included multi-camera filming of major events like the company’s 20th Anniversary celebration and year-end Christmas party, where our Stream Vision crew managed multicamera live switching to capture every moment from multiple angles while at the same time Panopticon Films’s crew was operating innovative Doosan Robotics camera arm as a glamour video booth (glambot) during an event – providing dynamic, high-speed footage of attendees and adding a futuristic touch to Dematec’s event experience showcasing Dematec’s cobot offer at the same time.
Building on the strong visual foundation, Dematec engaged Husarska to guide a comprehensive brand refresh. This ongoing effort aims to evolve Dematec’s brand identity to match its modern vision and strong industry position. As part of the brand refresh, Husarska designed an interactive trade fair application for Dematec, blending our UX/UI expertise and coding skillset with the company’s marketing needs. This digital tool is intended to enhance Dematec’s presence at industry exhibitions by offering visitors an engaging way to explore products and company information, reflecting the company’s forward-looking approach.
In tandem with these efforts, we are working on Dematec’s catalogue update so that the new branding extends seamlessly into their online and analog ecosystem.
Innovation flows through everything we do—when Dematec needed unforgettable footage, we didn’t just film: we gave a Doosan robotic arm a high-definition camera and turned it into a choreographed robotic cinematographer. After programming its every move with Doosan’s industrial app and fine-tuning the motion in our #creativespace studio, we captured dynamic and engaging footage that elevated product storytelling into an immersive brand performance. This creative problem-solving is a domain for Husarska, where we implement product narration into every brand touchpoint and use it as storytelling in every aspect of brand appearance.
