At the heart of the booth was a custom-designed mock-up train, which played three roles:
The coach’s floor, stairs, and windows were used to display real product features, including ultra-thin heated floors, InFit composites, and embedded animations — demonstrating functionality in a believable, experience-led way.
Placed at the front corner of the booth, a futuristic bus stop structure became both a media display and a public zone. It served as:
Alongside it, a charging station for e-mobility acted as both a literal and symbolic touchpoint — displaying animated media, showcasing technical content, and functioning as a mobile phone charging point to attract visitors organically.
The booth was equipped with large high-resolution LED displays, including:
These ambient media layers made the coach appear to be in constant motion — blending reality with storytelling and were all made in-house by our sister company Panopticon Films.
At Husarska, we transform greyed-out trade fair spaces into colorful brand experiences. Our work for 3A Composites Mobility demonstrates how exhibition design can embody product values, initiate real conversations, and turn passive attendees into engaged prospects. By designing for interaction, product perception, and understanding, we shaped a narrative that lives far beyond the event. If you're looking to express vision through space, product, and message — we’re ready to build that with you.
